“We feel a great way to differentiate ourselves is on the technology side. From the decor of our facilities to our food and beverage, hospitality, and of course our technology,” says Jason Ostrow, VP of development at Star Cinema Grill. “We are constantly trying to elevate our brand. That isn’t to say the food & beverage and hospitality aspects take a back seat: The company’s ownership also operates popular Houston restaurant State Fare under its corporate umbrella. Already counting nine locations-eight in Texas, one in Illinois, and a pair scheduled to open in the coming months-Star Cinema Grill has slowly been building its own niche within Texas’s ultracompetitive dine-in cinema market. With so much competition, how does a relatively new player in Texas’s dine-in cinema scene stand out?įor Houston-based Star Cinema Grill, the answer is simple: double down on the technology. Moviegoers in Texas have an ample variety of options to choose from, whether it’s a dine-in experience from a major circuit like Cinemark (which launched its first CUT! by Cinemark location in Frisco, Texas, earlier this year) or a high-end evening at one of the state’s three Ipic locations. Dine-in cinema pioneers like Alamo Drafthouse, Flix Brewhouse, (Marcus-owned) Movie Tavern, and Studio Movie Grill were all founded in the Lone Star State.
As the home state of several specialized circuits, it boasts a number of options for patrons looking to enjoy dinner at the movies. Texas is known as one of the most competitive destinations for dine-in cinemas. Image Courtesy of Star Cinema Grill Houston’s Star Cinema Grill Debuts the Biggest Samsung Onyx Screen in the Western Hemisphere at its New Location
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